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Cocktails & Serves

Practical drinks inspiration for bars, menus, and retail activations. From classic cocktails and seasonal serves to batching, garnishes, glassware, and simple ways to help customers drink better.
The Martini CocktailWhere Does The Trade Drink A Martini?

The Martini isn’t having a comeback. It’s not possible to have one when you never left. It’s never been more diverse, however. Oyster shells, tomato water, mezcal, whiskey, freezer pours,…

Adam O'ConnellAdam O'Connell